Textual analysis of Kerrang- Front cover
At first glance it is clear to see that the conventions of this magazine are rough and ready. This is in accordance with with the demographics of what people that listen to rock music are like. This 'outsider' theme that people who listen to the rock genre will run throughout the magazine as it gives the reader something to relate to and make the magazine successful.
The title of the magazine is eroded with streaks of white running through this imitates the slogan "life is loud" It is as if the sound is breaking though the title of the magazine. The main heading along with the title of the cover artist stand out the most, instantly catching the readers eye. This is because of the size of the font and the contrast of white against the darker background, which is fitting because these are the first things a magazine would want a potential customer to see.
The cover artist is facing head on and the artist is looking straight forward like he is looking at the buyer. This is unique and interesting because it makes the music more in touch with the reader instead of a shoot that focuses on posing. Elements of rock music are shown in the way that the cover artist is wearing eyeliner which portrays attitude and ruggedness associated with the outsider demographic of the genre.
"Free posters!" is shown as a technique to further entice a potential customer to buy the magazine. Outlined in a red box, drawing the eye in. Similarly Kerrang have used "plus!" to emphasise that they are offering even more to the reader, this is especially useful to draw attention to the smaller font on the cover that attracts less attention at first.
When I create my music magazine I hope to use and follow some of these techniques as an insparation to create the same effect and give my magazine a realistic look that will target the audience accordingly.
Thursday, 18 March 2010
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Some sound reflective thoughts communicated clearly here, Clarice.
ReplyDeleteThink about the tone and register of the headline text and how this aims to connect with the lifestyle demographic. The tone and register of 'quest to be loved' fits in well with the 'outsider' demographic of EMO/metal fans - as outsiders who don't connect with mainstream needs and desires. This is a theme that will run throughout the whole magazine. A successful music magazine will identify a key standpoint like this, and will keep returning to it. What kind of standpoint do you intend to assume on behalf of your audience? Outsider? Insider/ Inclusive? Exclusive?
Top marks are awarded to people who can demonstrate an understanding of this subtext clearly and in a memorable way.
Okay, thanks, I was unclear of terminology that should be used but I have edited this blog adding in elements that talk about the demographics of the rock genre and how it is important.
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